Ahmed Abou Farroukh is the Founder and Chief Executive Officer of Modawina Medical Equipment Trading Co., a leading provider of advanced medical technologies in the Middle East. With over three decades of experience in the healthcare sector, Ahmed has been instrumental in shaping the company’s strategic direction and fostering its growth since its inception in 2010.

Ahmed’s professional journey began in 1994 as a Division Manager at Al Zahrawi Medical, where he honed his expertise in medical equipment and healthcare solutions. He later served as Executive Manager at Salus Referral Laboratory from 2008 to 2011, further expanding his leadership capabilities. In 2011, he founded Modawina Medical, initially serving as General Manager before assuming the role of CEO in 2018 .

Under Ahmed’s leadership, Modawina Medical has established itself as a trusted partner in the healthcare industry, specializing in molecular imaging and medical oncology, physiotherapy, radiology, immunohistochemistry (IHC) and surgical instruments. His commitment to excellence and innovation has driven the company’s mission to enhance healthcare services across the region.

Ahmed holds a BS degree in Biomedical Electronics Technology from Walla Walla College University, USA. His extensive experience and visionary leadership continue to propel Modawina Medical toward new horizons in the ever-evolving healthcare landscape.

Fadi Nassar is a visionary leader at MMC, celebrated for fueling strategic expansion and innovation in Molecular imaging and Medical Oncology across the GCC. Known for forging exclusive alliances with top industry principles, Fadi has greatly strengthened MMC’s market footprint. By leading the capture of critical UAE accounts and launching high-value product lines, he has driven significant growth, delivering tangible results for the company. With deep expertise and a bold, forward-looking mindset, Fadi consistently propels MMC’s commitment to delivering state-of-the-art medical technology solutions.

Rami Nassar is a seasoned sales leader with over a decade of experience in the medical equipment industry. Beginning his career in 2012 as a Product Specialist, Rami worked with globally recognized manufacturers such as Medtronic, Techniplast, and Insorb Skin Stapler. In 2018, he transitioned into sales management, leading the surgical division at Modawina Medical Equipment Trading, where he currently serves as Sales Director.

Throughout his career, Rami has built a reputation as a strong negotiator and effective communicator. He has successfully driven major sales initiatives, including the distribution of Medtronic surgical products across key hospitals in Dubai and Al Ain. He played a pivotal role in securing high-profile projects for leading institutions like NYU Abu Dhabi, UAE University, and the University of Sharjah, supplying advanced lab solutions including laminar flows and smart ventilated cages.

Under his leadership, Modawina’s surgical business experienced a 500% growth in just one year. He has also led the signing of exclusivity agreements with renowned manufacturers such as Boston Scientific, Neo Medic, and GreenSleeve.

Rami holds a Bachelor of Science in Business Administration from Abu Dhabi University and an MBA from Hult International Business School. He is also certified in the Art of Negotiation from Harvard Law School.

As a leader, Rami is committed to fostering a supportive work environment for his team and prioritizing customer satisfaction through responsive, solution-driven service.

Mohammed Subhi is the HR and Operations Manager at Modawina Medical Company and has been a key part of the organization for over 10 years. He holds a degree from the University of Central Lancashire (UCLan), UK, and brings extensive expertise in human resources, administrative leadership, and operational management.

Throughout his tenure, Mohammed has played an integral role in shaping and implementing HR strategies, enhancing internal systems, and driving operational efficiency. With his strong leadership and organizational skills, he has significantly contributed to Modawina’s growth and stability, helping align people, processes, and performance with the company’s strategic objectives. His efforts have had a lasting impact on building a high-performance culture and enabling the company to achieve key milestones across multiple departments.

Maria Kathrina Abagat is a seasoned Certified Public Accountant with over 15 years of progressive experience in financial management, accounting operations, and regulatory compliance. Since joining Modawina Medical Equipment Trading Co. in 2013, she has played a vital role in overseeing the company’s financial processes, supervising cross-border accounting teams, managing payroll and cash flow, and ensuring compliance with VAT and corporate tax regulations in the UAE and Oman.

She holds a Bachelor of Science in Accountancy from the Polytechnic University of the Philippines and earned her CPA license in 2018.